Journal of Marketing Communications

marketing communication  Having a marketing communication strategy help you to better communicate your brand message and values to your target audience, retaining Definition, importance and process of creative idea development for marketing communications, strategies for creating a message for storytelling, composition,

The concept of integrated marketing communication was introduced in the 1980s and has since changed the way communicators and marketers work  A global integrated marketing communication strategy can help you identify your target audience, inform them about your products and services,

Definition, importance and process of creative idea development for marketing communications, strategies for creating a message for storytelling, composition, The Marketing Communication refers to the means adopted by the companies to convey messages about the products and the brands they sell,