How to write a brand positioning statement that fosters retention

The Brand Positioning Process · Step 1 Start with your overall business imperatives · Step 2 Research your target clients and competitors

Today's letter: “P” for Positioning “Positioning” is actually quite a large category within the realm of

brandi Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors The objective of market

car brand Brand positioning gives customers a reason to select your company It explains what makes you different and why you are the best option for